Identification

Title

Improving effectiveness of weather risk communication on the NWS point-and-click web page

Abstract

The National Weather Service's (NWS) point-and-click (PnC) web page is a primary channel through which NWS directly provides routine and hazardous weather information to its users. The research presented here aims to improve risk communication of hazardous weather information on the PnC web page. The focus is on improving communication of threat existence and threat timing because this important information influences how individuals perceive and respond to a weather risk. Experimental presentations of PnC forecast information were designed for two weather scenarios: a severe thunderstorm warning and a flood watch. The experimental presentations were created by adding new textual and graphical pieces of information that were intended to better convey threat existence and timing, and they were evaluated through two rounds of nationwide surveys of PnC web page users. The survey results show that the default presentation of forecast information on the PnC web page was the least effective at conveying hazardous weather threat existence and timing. Adding start-time text and end-time text, when these information pieces were coupled, helped respondents understand the precise time that weather threats were in effect for the rapid-onset, short-duration severe thunderstorm warning and for the delayed-start, longer-duration flood watch. Adding a box graphic placed around the forecast icons further enhanced communication effectiveness by drawing respondents' attention to the weather threat. Other experimental forecast presentations were designed but were less effective at communicating hazardous weather threat existence and timing, illustrating the importance of empirically evaluating weather risk communication prior to providing it operationally.

Resource type

document

Resource locator

Unique resource identifier

code

https://n2t.org/ark:/85065/d78w3f5b

codeSpace

Dataset language

eng

Spatial reference system

code identifying the spatial reference system

Classification of spatial data and services

Topic category

geoscientificInformation

Keywords

Keyword set

keyword value

Text

originating controlled vocabulary

title

Resource Type

reference date

date type

publication

effective date

2016-01-01T00:00:00Z

Geographic location

West bounding longitude

East bounding longitude

North bounding latitude

South bounding latitude

Temporal reference

Temporal extent

Begin position

End position

Dataset reference date

date type

publication

effective date

2013-06-01T00:00:00Z

Frequency of update

Quality and validity

Lineage

Conformity

Data format

name of format

version of format

Constraints related to access and use

Constraint set

Use constraints

Copyright 2013 American Meteorological Society (AMS). Permission to use figures, tables, and brief excerpts from this work in scientific and educational works is hereby granted provided that the source is acknowledged. Any use of material in this work that is determined to be "fair use" under Section 107 or that satisfies the conditions specified in Section 108 of the U.S. Copyright Law (17 USC, as revised by P.L. 94-553) does not require the Society's permission. Republication, systematic reproduction, posting in electronic form on servers, or other uses of this material, except as exempted by the above statements, requires written permission or license from the AMS. Additional details are provided in the AMS Copyright Policies, available from the AMS at 617-227-2425 or amspubs@ametsoc.org. Permission to place a copy of this work on this server has been provided by the AMS. The AMS does not guarantee that the copy provided here is an accurate copy of the published work.

Limitations on public access

None

Responsible organisations

Responsible party

contact position

OpenSky Support

organisation name

UCAR/NCAR - Library

full postal address

PO Box 3000

Boulder

80307-3000

email address

opensky@ucar.edu

web address

http://opensky.ucar.edu/

name: homepage

responsible party role

pointOfContact

Metadata on metadata

Metadata point of contact