Identification

Title

300 Billion served: Sources, perceptions, uses, and values of weather forecasts

Abstract

Understanding the public's sources, perceptions, uses, and values of weather forecasts is integral to providing those forecasts in the most societally beneficial manner. To begin developing this knowledge, we conducted a nationwide survey with more than 1,500 respondents to assess 1) where, when, and how often they obtain weather forecasts; 2) how they perceive forecasts; 3) how they use forecasts; and 4) the value they place on current forecast information. Our results indicate that the average U.S. adult obtains forecasts 115 times per month, which totals to more than 300 billion forecasts per year by the U.S. public. Overall, we find that respondents are highly satisfied with forecasts and have decreasing confidence in forecasts as lead time increases. Respondents indicated that they use forecasts across a range of decision-making contexts. Moreover, nearly three-quarters stated that they usually or always use forecasts simply to know what the weather will be like. Using a simplified valuation approach, we estimate the value of current weather forecast information to be approximately $286 per U.S. household per year, or $31.5 billion total per year value to U.S. households. This compares favorably with total U.S. public and private sector meteorology costs of $5.1 billion a year. To better support the provision of societally beneficial weather information, we advocate for well-designed periodic evaluations of the public's sources, perceptions, uses, and values of weather forecasts. These should include investigations of other important topics such as interpretations of hazardous weather warnings and presentation of uncertainty information.

Resource type

document

Resource locator

Unique resource identifier

code

https://n2t.org/ark:/85065/d73f4qxv

codeSpace

Dataset language

eng

Spatial reference system

code identifying the spatial reference system

Classification of spatial data and services

Topic category

geoscientificInformation

Keywords

Keyword set

keyword value

Text

originating controlled vocabulary

title

Resource Type

reference date

date type

publication

effective date

2016-01-01T00:00:00Z

Geographic location

West bounding longitude

East bounding longitude

North bounding latitude

South bounding latitude

Temporal reference

Temporal extent

Begin position

End position

Dataset reference date

date type

publication

effective date

2009-06-01T00:00:00Z

Frequency of update

Quality and validity

Lineage

Conformity

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name of format

version of format

Constraints related to access and use

Constraint set

Use constraints

Copyright 2009 American Meteorological Society (AMS). Permission to use figures, tables, and brief excerpts from this work in scientific and educational works is hereby granted provided that the source is acknowledged. Any use of material in this work that is determined to be "fair use" under Section 107 or that satisfies the conditions specified in Section 108 of the U.S. Copyright Law (17 USC, as revised by P.L. 94-553) does not require the Society's permission. Republication, systematic reproduction, posting in electronic form on servers, or other uses of this material, except as exempted by the above statements, requires written permission or license from the AMS. Additional details are provided in the AMS Copyright Policies, available from the AMS at 617-227-2425 or amspubs@ametsoc.org. Permission to place a copy of this work on this server has been provided by the AMS. The AMS does not guarantee that the copy provided here is an accurate copy of the published work.

Limitations on public access

None

Responsible organisations

Responsible party

contact position

OpenSky Support

organisation name

UCAR/NCAR - Library

full postal address

PO Box 3000

Boulder

80307-3000

email address

opensky@ucar.edu

web address

http://opensky.ucar.edu/

name: homepage

responsible party role

pointOfContact

Metadata on metadata

Metadata point of contact